Digital Content Marketing: Sharing your Sound in the 21st Century
Sat, April 14 @ 10:00 am - 12:00 pm
This presentation is recommended for: Those in your choir who are responsible for marketing/PR or music distribution.
The opportunity to share recordings on the internet has become an essential way for choirs of all stripes to engage with longstanding fans and new listeners alike. With so many evolving digital platforms available, from iTunes to YouTube to a choir’s own website, what are the best ways for your choir to strategically market its music online, and what are the copyright and other legal issues you need to be aware of? George Howard, Associate Professor of Music Business & Management at Berklee College of Music and co-founder of TuneCore, will walk us through digital marketing strategy and common legal concerns, with some time for questions.
Whether you can make this presentation or not, we encourage members to share their digital content-related questions in advance by emailing email@example.com. We’ll follow up with the answers after the presentation.