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Digital Content Marketing: Sharing your Sound in the 21st Century

Sat, April 14, 2018 @ 10:00 am - 12:00 pm UTC-4

This presentation is recommended for: Those in your choir who are responsible for marketing/PR or music distribution.

The opportunity to share recordings on the internet has become an essential way for choirs of all stripes to engage with longstanding fans and new listeners alike. With so many evolving digital platforms available, from iTunes to YouTube to a choir’s own website, what are the best ways for your choir to strategically market its music online, and what are the copyright and other legal issues you need to be aware of? Lysa Hetrick, Marketing Coordinator at GHStrategic and Juan C. Cardenas, who works in the legal team at GHStrategic, will walk us through digital marketing strategy and common legal concerns, with some time for questions.

Lysa Hetrick is a Marketing Coordinator at GHStrategic, specializing in content, branding and digital strategy within the music and entertainment industry. She is from Scottsdale, Arizona and is graduating from Berklee College of Music with a degree in Music Business/Management and a concentration in Marketing. She has experience creating digital strategies and content for Live Nation, DoStuff Media, Boston Calling Music Festival, Jack Daniel’s, Forbes contributors, music artists, entrepreneurs and more.

Juan C. Cardenas, or JC for short, is a dual-major graduating student at Berklee College of Music and aspiring entertainment attorney from Quito, Ecuador. JC works in the legal team at GHS strategic, is the Co-President of the Berklee Law & Management club, and Team Leader & Administrative Liaison at Harvard’s Recording Artist Project. Further, JC has experience working in the legal teams of the Arts and Business Council of Greater Boston and Ecuador’s main PRO – SAYCE. After Berklee, he plans to attend Harvard Law School.

Whether you can make this presentation or not, we encourage members to share their digital content-related questions in advance by emailing gbccinfo@gmail.com. We’ll follow up with the answers after the presentation.

Digital Content Marketing: Sharing your Sound in the 21st Century


Sat, April 14, 2018
10:00 am - 12:00 pm
Event Category:


Greater Boston Choral Consortium


Brighton Allston Congregational Church
404 Washington Street
Brighton, MA 02135 United States
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